Zizzi serves up affiliate marketing campaign to drive brand awareness
Restaurant chain Zizzi is turning to affiliate marketing to improve the brand’s online presence. Partnering with Affiliate Window, the company hopes to strategically target specific content sites about...
View ArticleIBM partners Wimbledon in B2B brand awareness campaign
Tennis and computers may not sound very complementary, but IBM is looking to use this summer’s Wimbledon Championships to showcase its technology. The computing giant is launching a B2B marketing...
View ArticleKellogg’s: the future of brand advertising lies in ‘precision marketing’
Brands will need to turn their attention to using consumer data in much more effective ways in the future. This is the view of Matthew Pritchard, Kellogg’s European digital planning director, who...
View ArticlePlay.com’s Facebook fans ‘worth 24% more than non-followers’
Social media marketing has many benefits for brands, but above it all it seems the channel can deliver an immediate boost to direct sales. Play.com reports its Facebook fans are worth 24 per cent more...
View ArticleFacebook cracks down on fake Likes
Facebook has stepped up efforts to remove Likes for content that violates the social network’s terms, in a move that will improve the reliability of the data that marketers have access to. The social...
View ArticleTwitter unveils revamped Promoted Tweet targeting systemx
Twitter has unveiled a new system that will enable businesses to better target Promoted Tweets at their customers. Marketers will be able to fine tune their ad strategy on the micro-blogging site, so...
View ArticleSocial media ‘drives younger audiences to TV’
Social media has an important role to play in people’s TV viewing habits, a new survey shows, going some way to address fears over the impact of digital technology on the traditional television...
View ArticleMicrosoft Advertising adCenter becomes Bing Ads
Microsoft’s Advertising adCenter, the tool used to manage search ads on the Yahoo! Bing Network, is being renamed Bing Ads with a number of additional features designed to offer a new experience. The...
View ArticleGoogle Active View offers brand building opportunities
Google’s new Active View display advertising format will help with brand building as well as drive direct response campaigns, the search engine giant has said. The new display format will be available...
View ArticleGoogle Tag Manager launches as AdSense for Feeds is binned
Google has unveiled Tag Manager, a new free tool designed to help companies consolidate their website tags with a single snippet of code and manage everything from a web interface. Tag Manager, which...
View ArticleBroadband speeds are on the up – research shows increase of 64%
Ofcom releases research showing broadband speeds have risen by 64% in 12 months, although rural broadband yet to keep up The communications regulator has announced that the average speed for urban...
View ArticleGoogle Hummingbird Set to Level the Playing Field for Websites
The latest major change to Google’s search algorithm, ‘Hummingbird,’ is set to benefit content-rich websites by mimicking changes to the way users search for information. Although Google Search has...
View ArticleNew service aims to improve mobile targeting for digital advertisers
A new service aiming to help companies determine who responds to mobile display advertisements has been launched – and a number of big brands including Tesco have signed up. The supermarket has agreed...
View ArticleTablet advertising achieves better response rate, says survey
A new survey of online advertising reports that the response to ads placed in tablet editions of newspapers can be up to 40 times better than standard online ads. Newsworks, an organisation that works...
View ArticleFacebook cracks down on fake Likes
Facebook has stepped up efforts to remove Likes for content that violates the social network’s terms, in a move that will improve the reliability of the data that marketers have access to. The social...
View ArticleTwitter unveils revamped Promoted Tweet targeting systemx
Twitter has unveiled a new system that will enable businesses to better target Promoted Tweets at their customers. Marketers will be able to fine tune their ad strategy on the micro-blogging site, so...
View ArticleSocial media ‘drives younger audiences to TV’
Social media has an important role to play in people’s TV viewing habits, a new survey shows, going some way to address fears over the impact of digital technology on the traditional television...
View ArticleMicrosoft Advertising adCenter becomes Bing Ads
Microsoft’s Advertising adCenter, the tool used to manage search ads on the Yahoo! Bing Network, is being renamed Bing Ads with a number of additional features designed to offer a new experience. The...
View ArticleGoogle Active View offers brand building opportunities
Google’s new Active View display advertising format will help with brand building as well as drive direct response campaigns, the search engine giant has said. The new display format will be available...
View ArticleGoogle Tag Manager launches as AdSense for Feeds is binned
Google has unveiled Tag Manager, a new free tool designed to help companies consolidate their website tags with a single snippet of code and manage everything from a web interface. Tag Manager, which...
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